research into websites

 Website one: https://www.clairo.com/

The website has a minimalist theme, with it merely being the name of the new album - 'Immunity'. However, even the typeface of the album name is important, as the typeface on the website is the same as on all the album merchandises and has even been tattooed on the star's arm. This creates a synergy between all platforms, as well as creating a unique image and typeface for her fans, that is instantly recognisable. 

The website has links to all of the star's social media, encouraging audience interaction and reaching a wider range of audiences. The visual side of the website matches the colour palette and aesthetic of the album, with still shots as backgrounds for the different pages on the websites, and these stills feature in music videos and promotional videos.

Website two: https://worldinred.com/

The website creates a 'world' for people to enter through the website. As the artist is called 'girl in red', 'world in red' is a play on words, encouraging humour and interaction. When you enter 'world in red', you are in a VR style alternate universe, with different objects representing songs on the album such as a moon for the song 'Midnight Love'. 

Again, there are links to social media, tour dates, merchandise. These all encourage audience interaction while maximising profit. The 'world in red' is unique, and creates an interactive thing for fans to do, as well as making something unique and recognisable

Website three: https://www.cave.town/home

Cavetown's website is similar to Clairo's, as it has a big central image, with a colour that is similar to the album art colour in the background. Unlike Clairo's, the merchandise is on the main website page, instead of on a separate one. 

Like all the other websites, there are links to social media and tours, as well as other music streaming.

All of the websites have main images of the artist, all have links to social media and other streaming websites such as Spotify or Apple Music. However all of the websites are still completely unique and individual website, that is easily recognisable.