How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
The concept for my music video is to show the beauty standards and body image shown by the media, and the reality of how young girls are affected by them. This concept fits into the genre of ‘protest songs’, as it is protesting the control the media has on how young women see themselves. My video concept will attract the audience of 16-25 socially aware and conscious people, it will also reflect the core values of Warner Music Group, as it includes integrity, shown through the main character narrative, and will also reflect the core value of creativity and innovation, as it’s a conceptually creative video, with many creative features. I will use performers in my video to personify the psychological effects of body image issues, as well as to give the audience a character to relate to in the video, which will captivate the audience more. In terms of mise-en-scene, I will use physical representations of cultural and social events from when my video was filmed, such as Black Lives Matter posters and covid-19 signs, as well as paying homage to others who have struggled with body image publicly, such as Karen Carpenter. This mise-en-scene will reflect the audience’s values, as well as making the video current to 2020 and making the video interesting for the viewers. The representations will represent the politically correct youth of today, who are much more involved in activism, as well as representing the constant struggle with body image that women have. These will attract my audience as it provides them with personal representation and political representations they are interested in. The editing will be unique and creative, reflecting WMG’s core values, as well as using jump cuts and long shots to reflect the genre of protest, as well as keeping the video changeable and interesting for the audience. I will use a combination of dark and light lighting to represent the light and dark sides of life, the expectations and reality.
The message for my video will be that the media shouldn’t define how you perceive yourself, which targets my audience as they are aged 16-25 and could be susceptible to media messages. This also reflects WMG’s core values.
In my website, I will use elements of the music video such as still images to tie the website and video together, as well as a similar aesthetic and colour palette in both, as it aims to target the same audience and have synergy. I will promote my music video on my social media, which will be linked on my website, allowing the video to reach a wider audience. There will be public comments on my video on the website, allowing audience interaction. The website will be monetised for advertisements, and will therefore be able to be used financially. The design of the website will integrate with the blog and music video, meaning that people will be more drawn into the website.
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
Synergy and branding are vital to media industries, as branding creates a stand out product that is unique and promotes individuality. Synergy allows a product to be created that is completely original and connected to other elements, such as a blog or video, which is more appealing to audiences as they have more to react to and invest in. My logo for the band will appear on the website, as well as during the video and on the blog, as well as certain images, which are vital to the video. Those will show the synergy between the blog, website and video. I will link my music video in the website so it is easily accessible, and will link the website in the description of my music video when it’s published. Some still photographs of the star of the video will be used uniquely to the website, as it will encourage the audience to go onto the website to see the unique photographs. Social media will be used to promote the video, and create even more synergy throughout the products, and encourage audience interaction.
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